A landing page design is one of the biggest factors that can make or break your landing page. You landing page is the lead capture page which is usually the first thing a visitor or user will see upon clicking on an advertisement or on a link. Landing pages are usually used in online marketing in order to gain profit. This is because advertising on the internet is much cheaper than advertising on the radio, television or even through billboards. So when is the best time to use a landing page, you ask? Well, you should create targeted landing pages anytime, as long as you are able to control – or at least knowledgeable of – where people will be coming from. Your goal is a specific transaction such as sales, registrations, sign-ups, and many more. This is particularly true if you are paying for the traffic, with banner ads, sponsor links, or pay-per-click niches.